London Stock Exchange welcomes MADE.com to the Premium Segment of the Main Market
MADE.COM is the leading digital lifestyle brand in home, disrupting the industry with high-quality, exclusive designs underpinned by a responsible, small-batch production model, enabling customers to realise the vision of their homes.
To create its product range, MADE partners with over 150 established and up-and-coming designers, artists and collaborators and 200 factories globally. Its customer proposition has enabled MADE to develop a large, active and loyal customer base, with approximately 1.1 million active customers in 2020 and approximately 1.2 million active customers in the last 12 months to the end of the first quarter of 2021.
Operating at the intersection of design and technology, proprietary algorithms take consumers on a journey: from outreach that makes designs discoverable to a frictionless digital shopping experience. Combined with an innovative ‘just-in-time’ order model and vertically integrated supply chain, MADE provides a fresh and ever-changing range, with nine new collections launched every week and approximately 6,000 active SKUs in the catalogue as of 2020.
Founded in 2010, MADE sells its products across the United Kingdom, Germany, Switzerland, Austria, France, Belgium, Spain and the Netherlands via its e-commerce platform. The brand also has seven showrooms globally, with flagship brand experiences in London and Paris.
Philippe Chainieux, CEO of MADE, said:
“MADE.COM has been revolutionising the home and living sector for the last eleven years. Founded in the UK, it is now the leading digitally native lifestyle brand in a sector that is shifting steadily online. The business is powered by a technology platform that connects independent designers and makers, allowing us to develop our exclusive product offering.
The business is fast growing and we have demonstrated the capacity of our brand and customer proposition to travel well. Around half of our sales are outside of the UK and we are aiming to be the leading home destination in Europe for the digital native.”